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Thread: Fox News firebrand Glenn Beck facing axe

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    Again, ratings? Irrelevant to whether a show gets cancelled or not. It's whether or not businesses want to be associated with Beck. So far? It doesn't look like it. When you have Geico and Progressive pull sponsorship, it's safe to say many other companies who have have customers in the millions won't want to be associated with you either. Progressive has ads on Jack-Ass. Why pull out of Glenn Beck? Geico has ads on Spike. Why pull out of Glenn Beck? Well, aside from being afflicted with the STI known as stupidity, they'd also be associated with the guy who has called the president a racist, predicted the end of the world, tried to associated the anti-Christ with Muslims. The only wishful thinking here is yours. It's the type of thinking where you believe that 'viewers' actually mean anything to companies.

    Why do you think shows with ratings far bellow Beck's manage to stay on air? Sponsors. Companies want to reach the people watching those shows even if they're just under a million. Once major sponsors start pulling out? Say bye bye to your show.
    That shows how little you know about ratings as ratings set the rates networks charge for their ads. Beck's ratings help Fox remain number one and thus demanding the highest advertising fees so as long as Beck's ratings remain high the network still makes money so it is all about ratings. Explain "sweeps" to us all?

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    That shows how little you know about ratings as ratings set the rates networks charge for their ads.
    ROFL more proof that you have no idea how ratings/sponsorships actually work. What's best is that you just contradicted yourself. Sponsorship rates decrease as space becomes harder to fill in. As major companies refuse to sponsor a program that is not only hemorrhaging viewers but also alienating millions of potential costumers, smaller companies follow suit. By default this would mean News Corps has to lower its rates and loses profit because of Beck.

    If Beck's ratings were an attraction to companies, they wouldn't drop him right and left, they'd support him. However, they're not. Why?

    But let's say for a second your answer was coherent and you understood what it is you're talking about. Numbers are still not important. Demographics are. Demographics are far more important than actual number of viewers. If Glenn Beck had 900K viewers in the 18-49 age groups he'd be far profitable than somebody who has 2.1 million viewers in other demographics. Let's just say that by some miracle Glenn Beck had 2.1 million viewers in the 18-49. This is from 3.1 million just a year ago. Would you consider that a net loss in profit? Or net gain? Now factor in the dozens of sponsors he's lost in just over a year. Now factor in the sponsors who pull out from your network because of that show.

    Still think ratings are all that important?

    Beck's ratings help Fox remain number one and thus demanding the highest advertising fees so as long as Beck's ratings remain high the network still makes money so it is all about ratings. Explain "sweeps" to us all?
    I just ignored the rest of your gibberish and red herrings.
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  3. #203
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    That shows how little you know about ratings as ratings set the rates networks charge for their ads. Beck's ratings help Fox remain number one and thus demanding the highest advertising fees so as long as Beck's ratings remain high the network still makes money so it is all about ratings. Explain "sweeps" to us all?
    Demand for ad space is what determines ad rates. All other things being equal, demand for ad space is higher on high rated shows. However, if companies do not want to advertise with a show then ad rates go down, no matter what the ratings look like. It's that fancy supply and demand thing you might have heard of in school.

    It is also important to note that something else you are confused on is that just because a corporation is profitable does not mean every division or segment of that corporation is profitable. In fact, usually there are some areas of a company that are, at least temporarily, not profitable.
    We became a great nation not because we are a nation of cynics. We became a great nation because we are a nation of believers - Lindsey Graham

    Quote Originally Posted by Fiddytree View Post
    Uh oh Megyn...your vagina witchcraft is about ready to be exposed.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    ROFL more proof that you have no idea how ratings/sponsorships actually work. What's best is that you just contradicted yourself. Sponsorship rates decrease as space becomes harder to fill in. As major companies refuse to sponsor a program that is not only hemorrhaging viewers but also alienating millions of potential costumers, smaller companies follow suit. By default this would mean News Corps has to lower its rates and loses profit because of Beck.

    If Beck's ratings were an attraction to companies, they wouldn't drop him right and left, they'd support him. However, they're not. Why?

    But let's say for a second your answer was coherent and you understood what it is you're talking about. Numbers are still not important. Demographics are. Demographics are far more important than actual number of viewers. If Glenn Beck had 900K viewers in the 18-49 age groups he'd be far profitable than somebody who has 2.1 million viewers in other demographics. Let's just say that by some miracle Glenn Beck had 2.1 million viewers in the 18-49. This is from 3.1 million just a year ago. Would you consider that a net loss in profit? Or net gain? Now factor in the dozens of sponsors he's lost in just over a year. Now factor in the sponsors who pull out from your network because of that show.

    Still think ratings are all that important?


    I just ignored the rest of your gibberish and red herrings.
    And apparently you have no idea how revenue is generated by the networks. Ad revenue is generated by the ratings times a fixed rate, the higher the ratings the more revenue generated. Fox is the number one cable news network and has record profits because their ratings times the rate generates the most revenue. Keep buying the rhetoric because the networks still work hard for those ratings and you don't have a clue as to why.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    And apparently you have no idea how revenue is generated by the networks. Ad revenue is generated by the ratings times a fixed rate, the higher the ratings the more revenue generated. Fox is the number one cable news network and has record profits because their ratings times the rate generates the most revenue. Keep buying the rhetoric because the networks still work hard for those ratings and you don't have a clue as to why.
    This is not true. Revenue is generated (in part, there are other revenue generating aspects of a network, but this is a beginner course) by selling ad space, which like any commodity is affected by supply and demand. If not enough people want ad space on a show, ad prices drop.
    We became a great nation not because we are a nation of cynics. We became a great nation because we are a nation of believers - Lindsey Graham

    Quote Originally Posted by Fiddytree View Post
    Uh oh Megyn...your vagina witchcraft is about ready to be exposed.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    And apparently you have no idea how revenue is generated by the networks. Ad revenue is generated by the ratings times a fixed rate, the higher the ratings the more revenue generated. Fox is the number one cable news network and has record profits because their ratings times the rate generates the most revenue. Keep buying the rhetoric because the networks still work hard for those ratings and you don't have a clue as to why.
    I have a clue why:

    Because they are an entertainment network, not a news network. Because they use fear to drive ratings and attract viewers. Bill O'Reilly can't explain that, and neither can you. All of these unsupported ideas of yours do nothing to change that fewer and fewer people seem to want anything to do with Beck.
    Ted Cruz is the dumbest person alive.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    And apparently you have no idea how revenue is generated by the networks. Ad revenue is generated by the ratings times a fixed rate, the higher the ratings the more revenue generated. Fox is the number one cable news network and has record profits because their ratings times the rate generates the most revenue. Keep buying the rhetoric because the networks still work hard for those ratings and you don't have a clue as to why.
    You already tried this red herring a few pages ago and I explained to you already: A corporation making a profit and a show being canceled are completely unrelated. Corporations measure the liability of a show on individual merit and overall revenue. Once a show loses dozens of sponsors in a year, the chances of it surviving are slim to none. If Beck was only losing viewers, he'd simply get moved around time-slots. But since he's been losing sponsors, I'm sure there a few suits in News Corps writing up that letter.
    Last edited by Hatuey; 03-09-11 at 12:04 AM.
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    You already tried this red herring a few pages ago and I explained to you already: A corporation making a profit and a show being canceled are completely unrelated. Corporations measure the liability of a show on individual merit and overall revenue. Once a show loses dozens of sponsors in a year, the chances of it surviving are slim to none. If Beck was only losing viewers, he'd simply get moved around time-slots. But since he's been losing sponsors, I'm sure there a few suits in News Corps writing up that letter.
    No corporation is going to axe the top rated show in their time slot. Your desire to get Beck off the air is typical liberalism which has to silence or destroy anyone that challenges the liberal ideology. The outrage by the Beck followers will affect Fox more than any lost advertising revenue if there is any. I worked for 35 years in the business world and am quite familiar with corporations and how they run their business.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by whysoserious View Post
    I have a clue why:

    Because they are an entertainment network, not a news network. Because they use fear to drive ratings and attract viewers. Bill O'Reilly can't explain that, and neither can you. All of these unsupported ideas of yours do nothing to change that fewer and fewer people seem to want anything to do with Beck.
    Yet two million a day disagree, three times the closest competitors.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    No corporation is going to axe the top rated show in their time slot.
    As I explained, if the show doesn't bring in revenue? It will. If major sponsors are pulling out of the show? It will. End of story.

    Your desire to get Beck off the air is typical liberalism which has to silence or destroy anyone that challenges the liberal ideology. The outrage by the Beck followers will affect Fox more than any lost advertising revenue if there is any. I worked for 35 years in the business world and am quite familiar with corporations and how they run their business.
    Save it for somebody who cares. You worked in the business world for 35 years? Doing what? Asking people 'paper or plastic'?
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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