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Thread: Fox News firebrand Glenn Beck facing axe

  1. #191
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by whysoserious View Post
    Plus when he used his show to try to prove his crackpot religion to be true, I almost lost it. How anyone can watch a Mormon (have you heard the stuff they believe?) and take what they say as logical is beyond me. Let me start getting my news from Scientologists too!
    Explain, please.....


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    Re: Fox News firebrand Glenn Beck facing axe

    I personally don't want the gubmint to limit speech in any way. Nor do I want anyone removed from the air. I just think EVERYONE should be educated on the techniques of "persuasian", the tools of propaganda.

    The "power to cloud men's minds" is real and pandemic in our discourse.

    Meme-herders now attack the heretic. (That's one of the ways I can tell if you're a message tender or just meme-addled.)

    Imagine a board where stuff that confronts us could be discussed openly. Without having to maintain a party's message. Either party. Actual debate, not an endless repetition of professionally manufactured messages.

    I don't know how many here are in the employ of PR firms, how many are "volunteer" meme-herders, and how many are simply members of that 23% of the poulation who have no bs filters.

    All I know is that I see very little in the way of actual original thought, nor much willingness to entertain the possibility that one's beliefs could be less than 100% correct.

    The constant repetition of known manufactured ideas both bores and disturbs me.

    The belligerant ignorance rampant in our national discourse disgusts me.

    Beck and his writers are good, and most of you are at least partially aware that the best lies are those that can't be proven. Where no one can point to an actual factual lie. It is only important that your target audience believe the lie you want them to believe. That's what PR does. That is the business they are in. Because if the simple truth would suffice the industry would not exist.
    Anyone wondering what I'm talking about start here:
    The Psychology of Persuasion

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by whysoserious View Post
    Plus when he used his show to try to prove his crackpot religion to be true, I almost lost it. How anyone can watch a Mormon (have you heard the stuff they believe?) and take what they say as logical is beyond me. Let me start getting my news from Scientologists too!
    I have respect for mormons. The same way I have respect for sheep, to be impartial most people are. But I still respect them.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by liblady
    yes, he's lost some recently. i've already posted a link.
    Quote Originally Posted by Whovian View Post
    Some recently... and 'many MANY' are two very different things. You DO understand the difference.... don't you?
    Still no link, even though you claimed to have posted one in this thread already.

    Consider yourself exposed, and PWNED.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Zyphlin View Post
    Somehow I doubt the validity of this report.

    "Guy who has the highest ratings lost 1 million people...to have the 4th highest ratings".

    This is like saying "This sales person I have was making me $10,000 a week and was my top seller out of a few dozen. Now he's only selling $8,000 and is my fourth best seller. Obviously he's done and I need to just fire him".

    Beck was putting up ridiculously good ratings numbers with all things considered for a while there. He's not putting up numbers that are simply "good" when it comes to a 24/7 news station show. Hardly a reasonable reason to guess that he's going to get "axed".

    If 2/3's of his previous viewer total is still almost double that of the best show on a competing network (not even a directly competing show) then pointing out the "OMG He lost 1/3rd of his viewers!" is rather worthless in regards to using it as a means of suggesting he warrants or is likely to get the axe.
    More proof that the conservative right doesn't know the 1st thing about marketing or the media they claim to hate. It's not how many people you get. It's the kind of publicity you bring in. If you have 3 million viewers but you have trouble coming up with sponsors, it doesn't really matter how many viewers you have. The point of television is to get paid. You get paid by getting sponsors. You get sponsors by having programs they want their names attached to. If sponsors consider Beck's show to be far right and he's losing sponsors(which he has) it doesn't really matter whether he has 2 or 5 million viewers. He's not bringing in money.

    How Corporate Sponsorship Affects TV Programs | eHow.com

    TV programs reflect the structure of a business, unless they are supported by nonprofit or government grants. Under a business model, TV channels and companies survive and expand by making a profit. These profits come primarily from companies and corporations paying the channel for advertising time between programming.

    ...

    Pressure comes in the form of a corporation refusing to advertise around a specific program. This choice is a direct hit in the wallet, as the refusal is clearly connected with the corporation's dissatisfaction with programming. The channel must decide whether to lose the advertising or change the program to get the revenue back.
    Beck's profit is not measured in viewers it's measured in sponsors. The more who publicly repudiate him, the more he hurts the wallet of the corporation he works for. It doesn't matter whether he has 2 or 200 million viewers. Before you go on and write a long boring post about how viewers do matter:

    http://www.nytimes.com/2009/08/14/bu...ia/14adco.html

    The companies that have moved their ads elsewhere in recent days included ConAgra, Geico, Procter & Gamble and the insurance company Progressive. In a statement that echoed the comments of other companies, ConAgra said on Thursday that “we are firmly committed to diversity, and we would like to prevent the potential perception that advertising during this program was an endorsement of the viewpoints shared.”
    Beck's hemorage is not just on viewers. It's on sponsors. So to suggest he's getting axed next year isn't that big of a stretch. He's losing viewers and sponsors. If he was just losing viewers maybe one could claim he's still holding strong as long as the sponsors stick around but once they go? So do contracts.
    Last edited by Hatuey; 03-08-11 at 11:06 PM.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    More proof that the conservative right doesn't know the 1st thing about marketing or the media they claim to hate. It's not how many people you get. It's the kind of publicity you bring in. If you have 3 million viewers but you have trouble coming up with sponsors, it doesn't really matter how many viewers you have. The point of television is to get paid. You get paid by getting sponsors. You get sponsors by having programs they want their names attached to. If sponsors consider Beck's show to be far right and he's losing sponsors(which he has) it doesn't really matter whether he has 2 or 5 million viewers. He's not bringing in money.

    How Corporate Sponsorship Affects TV Programs | eHow.com



    Beck's profit is not measured in viewers it's measured in sponsors. The more who publicly repudiate him, the more he hurts the wallet of the corporation he works for. It doesn't matter whether he has 2 or 200 million viewers.
    Fox News has record profits as part of News Corp, so guess the loss of business you claim has happened hasn't affected the bottomline.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    Fox News has record profits as part of News Corp, so guess the loss of business you claim has happened hasn't affected the bottomline.
    News Corp having record profits is irrelevant to whether one of their programs will get axed. If it were we'd never see a single cancellation of any show on FOX. And yet, here we are talking about Beck getting the axe. He's losing sponsors and viewers. I'd be surprised if his show was renewed for anything more than a season. The crazier he gets the more he loses. Say bye bye to the Mormon messiah.
    Last edited by Hatuey; 03-08-11 at 11:12 PM.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    News Corp having record profits is irrelevant to whether one of their programs will get axed. If it were we'd never see a single cancelation of any show on FOX. And yet, here we are talking about Beck getting the axe.
    "We" are people here with wishful thinking. Fox isn't going to axe the top rated cable show on the 5:00 Hour as the damage you believe Beck has done doesn't seem to have affected either the network or his ratings. Businesses still want to advertise on a program that is viewed by over 2 million per day.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    News Corp having record profits is irrelevant to whether one of their programs will get axed. If it were we'd never see a single cancellation of any show on FOX. And yet, here we are talking about Beck getting the axe. He's losing sponsors and viewers. I'd be surprised if his show was renewed for anything more than a season. The crazier he gets the more he loses. Say bye bye to the Mormon messiah.
    Maybe they can get Charlie Sheen to fill Beck's spot.
    "This Administration will constantly strive to promote an ownership society in America. We want more people owning their own home. It is in our national interest that more people own their own home. After all, if you own your own home, you have a vital stake in the future of our country."" GWB

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    "We" are people here with wishful thinking. Fox isn't going to axe the top rated cable show on the 5:00 Hour as the damage you believe Beck has done doesn't seem to have affected either the network or his ratings. Businesses still want to advertise on a program that is viewed by over 2 million per day.
    Again, ratings? Irrelevant to whether a show gets cancelled or not. It's whether or not businesses want to be associated with Beck. So far? It doesn't look like it. When you have Geico and Progressive pull sponsorship, it's safe to say many other companies who have have customers in the millions won't want to be associated with you either. Progressive has ads on Jack-Ass. Why pull out of Glenn Beck? Geico has ads on Spike. Why pull out of Glenn Beck? Well, aside from being afflicted with the STI known as stupidity, they'd also be associated with the guy who has called the president a racist, predicted the end of the world, tried to associated the anti-Christ with Muslims. The only wishful thinking here is yours. It's the type of thinking where you believe that 'viewers' actually mean anything to companies.

    Why do you think shows with ratings far bellow Beck's manage to stay on air? Sponsors. Companies want to reach the people watching those shows even if they're just under a million. However they only do this as long as there is a belief that the person bringing in these viewers is good for their publicity. If the sponsors don't want to be associated with the guy who calls Obama a racist, they pull out. Once major sponsors start pulling out? Say bye bye to your show. Here is one list of sponsors that have dropped Beck:

    * ADT (added 11/5/10) (statement)
    * Aegon (added 9/14/09)
    * Airmiles.co.uk (added 10/20/09)
    * Allergan (added 8/17/09)
    * Allstate Insurance (added 2/16/10) (statement)
    * Ally Bank/GMAC Financial Services (added 8/17/09)
    * Alpro Soya (added 01/11/10) (statement) [see note 5]
    * American Express (added 12/7/10) (statement)
    * AmMed Direct (added 10/6/09)
    * Ancestry.com (added 8/24/09) (statement)
    * Anheuser-Busch (added 2/16/10) (statement)
    * Apple (report) [see note 6]
    * Applebee’s (added 8/27/09)
    * Ashley Furniture (added 8/28/09)
    * AT&T (added 8/24/09)
    * AVON (added 7/29/10) (statement)
    * Bank of America (added 8/25/09)
    * Bell & Howell (added 8/27/09)
    * Best Buy (added 8/17/09)
    * Best Western (added 2/5/10) (statement)

    * Binder & Binder (added 9/2/09)
    * Blaine Labs (anti-fungal & scar treatments) (added 8/24/09)
    * BMW (added 4/1/10) (statement)
    * Boehringer Ingelheim Pharmaceuticals (added 2/16/10) (statement)
    * Brez (anti-snoring strips) by Airware Inc. (added 8/21/09)
    * British Airways (added 12/14/09)
    * Broadview Security (added 8/17/09)
    * Brother International Corp. (added 2/16/10) (statement)
    * Cadillac (added 5/8/10) (statement)
    * Campbell’s Soup Co. (added 8/24/09)
    * Capital One (added 9/2/09)
    * Celsius (added 2/16/10) (statement)
    * Citrix Online/GoToMyPC (added 10/6/09)
    * Clorox (added 8/23/09)
    * Closing.com (Closing Corp.) (added 8/28/09) (read statement here)
    * Coca-Cola (added 6/24/10) (statement)
    * Concord Music Group (Hear Music) (added 10/6/09)
    * Constant Contact (added 10/15/10) (statement)
    * CVS (added 8/17/09)
    * Dairy Crest (added 7/5/10) (statement)
    * Dannon Co. (added 9/2/09)
    * Diageo (Guinness, Cuervo, Baileys’, etc) (added 10/5/09)
    * DirecTV (added 8/27/09)
    * Discover (added 9/2/09)
    * DITECH (added 8/24/09)
    * EggLands Best (added 9/21/09)
    * Elations Co. (added 8/24/09)
    * Equifax (added 10/6/09)
    * Eulactol USA (maker of Flexitol) (added 10/6/09)
    * Farmers Insurance Group
    * Fly.com/TravelZoo (added 7/21/10) (statement)
    * FreeCreditReport.com/Experian (added 8/24/09)
    * GEICO
    * General Mills (added 8/27/09)
    * George Foreman Cooking (added 2/20/10) (statement)
    * GetARoom.com (added 10/6/09)
    * GlaxoSmithKline (added 1/12/10) (statement)
    * Halifax (added 2/14/11) (statement)
    * Healthy Choice (owned by CongAgra)
    * Helzberg Diamonds (added 12/1/10) (statement)
    * History Channel (added 11/11/09)
    * Hoffman La Roche (maker of Boniva) (added 10/6/09)
    * Holiday Inn (added 5/12/10) (statement)
    * Honda (added 1/31/10) (statement)

    * HSBC (added 9/2/09)
    * Humana (added 9/14/09)
    * ICAN Benefit Group Insurance (added 9/2/09)
    * Idaho Potato Commission (added 2/16/10) (statement)
    * Infiniti (added 9/2/09)
    * Intersections Inc. (added 2/16/10)
    * ING DIRECT (added 01/07/09) (statement)
    * Jack Daniels (Updated 12/28/09) [see note 4]
    * Jelmar (CLR cleaner manufacturer) (added 9/2/09)
    * Johnson & Johnson (added 8/24/09)
    * Jordan McKenna Debt Counseling Network (added 9/2/09)
    * Jordans (added 2/14/11) (statement) [see note 8]
    * Kaplan Tutoring (added 7/8/10) (statement)
    * KFC (UK) (a Yum Brands! subsidiary) (statement) (added 7/12/10)
    * Kodak (added 1/21/11) (statement)
    * KRAFT Foods (added 8/20/09) (read statement here)
    * KRAFT Foods (UK) (added 11/13/09)

    * Lawyers.com (owned by LexisNexis)
    * Le Cordon Bleu Culinary School (added 2/16/10) (statement)
    * Logo TV (added 3/23/10) (statement)
    * Lowe’s (added 8/24/09) (statement)
    * Luxottica Retail (parent company of Pearle & LensCrafters) (added 9/14/09)
    * Mars (maker of Snickers, M&Ms, Pedigree, etc..) (added 10/20/09) (read statement here)
    * Marriott International (added 2/16/10) (statement)
    * Men’s Wearhouse
    * Mercedes-Benz (added 9/2/09)
    * MetLife Bank (added 8/5/10) (statement)
    * Metropolitan Talent Management (added 10/6/09) [see note 3]
    * Michelin (added 11/18/10) (statement)
    * Monsanto (added 2/4/11) (statement)
    * Natwest (UK) (added 12/11/09)
    * Nestle (added 05/03/10) (statement)
    * Northland Juices (added 4/8/09) (statement)
    * NutriSystem (added 8/24/09) (statement) [see note 7]
    * ooVoo (added 10/6/09)
    * Overture Films (added 10/6/09)
    * Polaroid (added 10/2/10) (statement)
    * Premier Foods (UK) (added 11/18/09)
    * Premier Inn (UK) (added 12/20/09)
    * Procter & Gamble
    * Progressive Insurance
    * Prudential (added 1/28/10) (statement)
    * PUIG Beauty (added 12/14/09)
    * Purity Products (added 6/8/10) (statement)
    * Radio Shack
    * Re-Bath (added 8/17/09)
    * Reckitt Benckiser (UK) (added 12/04/09)
    * Regions Financial Corporation (added 8/27/09)
    * Republic of Macedonia (added 2/16/10) (statement)
    * Roche [see note 1]
    * S.C. Johnson
    * SAM (Store and Move) (added 8/27/09)
    * Sanofi-Aventis
    * Sargento Cheese
    * Scarguard (added 10/6/09)
    * Schiff Nutrition (maker of Tiger’s Milk & Fi-Bar) (added 10/6/09)
    * Sears (added 5/18/10) (statement)
    * Seoul Metropolitan Government (added 10/6/09)
    * Simplex Healthcare (Diabetes Care Club) (added 9/2/09)
    * Smith & Nephew (added 2/9/11)
    * Sprint (added 8/23/09)
    * StarKist (tuna) (added 2/8/10) (statement)
    * State Farm Insurance
    * Subaru (added 10/6/09)
    * Sylvan Learning (added 2/20/10) (statement)
    * Tesco (added 12/19/09)
    * Toyota-Lexus USA (added 10/6/09) / Toyota (GB) (added 2/3/10) (statement)
    * Travelers Insurance (added 8/27/09)
    * Travelocity
    * TurboTax (added 3/10/10) (statement)
    * UPS (added 8/23/09)
    * United Healthcare (added 2/16/10) (statement)
    * United States Postal Service (added 9/14/09)
    * US Fidelis (added 2/16/10) (statement)
    * Verizon Wireless (added 8/21/09)
    * Virgin Atlantic (added 01/08/10)
    * Vodafone (added 07/02/10) (statement)
    * Vonage (added 8/24/09)
    * Volkswagen (added 2/16/10)
    * Waitrose (added 10/4/09) [see note 2]
    * Walmart (added 8/17/09)
    * Weight Watchers (added 2/20/10) (statement)
    * Western Union (added 2/16/10)
    * Woodland Power Products (added 10/6/09)
    * Wyeth Consumer Healthcare (added 9/14/09)
    * Yorkshire Tea (added 2/9/11) (statement)
    * Zoosk (added 8/2/10) (statement)
    The important ones are in bold. If you think getting dropped by Walmart and Coca-Cola isn't a sign that your show is bad for business, you're welcome to throw yourself off a cliff right now.
    Last edited by Hatuey; 03-08-11 at 11:30 PM.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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