This just doesn't seem to me like it will make a whole lot of difference. Most parents don't go to a place like McDonald's just to get a toy in a Happy Meal for their kids. They go for their own convenience. So taking away the toy in the Happy Meal doesn't seem to me like it would really make a big difference in what the kid would be eating. I doubt a lot of kids are going to decide (if they even get a choice) to have the salad instead of the Happy Meal when their parents take them to McDs or another fast food place just because the Happy Meal no longer has a toy in it. The Happy Meal is a smaller portion than the normal meals and it is generally cheaper, so parents are most likely going to still get it for their child. Now, those parents who indulge their kids might change their kids' eating habits with this, but most likely, what will happen is those types of parents will still take their kids out to eat where ever they did before, but also stop to pick up a toy for the kid while they're out.