It appears many westerners interpret the word one way, where wider Islam sees it differently.
" .... The term "Jihad" used without any qualifiers is generally understood in the West to be referring to holy war on behalf of Islam. In broader usage and interpretation, the term has accrued both violent and non-violent meanings. It can simply mean striving to live a moral and virtuous life, spreading and defending Islam as well as fighting injustice and oppression, among other things. The relative importance of these two forms of jihad is a matter of controversy.
Within Islamic belief, Muhammad is said to have regarded the inner struggle for faith the "greater jihad", prioritizing it over physical fighting in defense of the Ummah, or members of the global Islamic community. One famous hadith has the prophet saying: "We have returned from the lesser jihad (battle) to the greater jihad (jihad of the soul)." ... "