Identity politics refers to political arguments that focus upon the self interest and perspectives of social minorities, or self-identified social interest groups. Not all members of any given group are necessarily involved in identity politics.
To participate in identity politics, a group may, or may not be marginalized class of people. However, group advocates will often have a self-belief, a self schema or explanatory narrative, that they are in fact a marginalized group. Typically, these group identities are defined in terms of race, ethnicity, religion, gender, sexual orientation, or neurological wiring.
Minority influence is a central component of identity politics. Minority influence is a form of social influence, which takes place when a majority is being influenced to accept the beliefs or behavior of a minority. Unlike other forms of influence this usually involves a personal shift in private opinion
. This personal shift in opinion is called conversion. This type of influence is most likely to take place if the minority is consistent, flexible and appealing to the majority.