The list goes on. More recently, in Vancouver, IKEA started a guerrilla ad campaign where they spraypainted sidewalks with their ads in an identical fashion to what local artists do.Originally Posted by http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html
My main beef with these ads is that these companies have the power to hire huge billboards, newspaper, radio, and t.v. ads... the guerrilla advertising has almost always been for small time businesses that cannot afford bigtime promotion. It has also been a product of local culture... for example, graffiti initiatives to approach businesses about promoting local art.
Should there be limits to what these big companies can do? I personally don't want to start seeing advertisements in even more intrusive locations. On eggs? In newspaper boxes? We have to have SOME freedom from this crap.