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Thread: Guerrilla Advertising

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    Guerrilla Advertising

    Quote Originally Posted by http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html
    In September 2006, CBS teamed up with the company Eggfusion to print the CBS logo on 35 million fresh eggs.

    Taglines on the eggs included "CSI — crack the case on CBS," "SHARK hard-boiled drama," and "CBS Mondays make 'em go over easy."

    In April 2006, Paramount Pictures teamed up with the Los Angeles Times in a bid to promote the action film Mission Impossible: III. The promotion involved placing small music boxes inside 4,500 coin-operated newspaper boxes that, when opened, would play the film's catchy theme song. The premise: Turn an everyday news rack experience into an extraordinary mission.

    In 2005, Sony launched a grassroots graffiti ad campaign to promote the release of its new PlayStation Portable device. The company hired local graffiti artists to spray-paint ads depicting cartoonish kids playing with the new video game unit. The ads were featured on the sides of buildings in seven cities across the U.S., including New York, Philadelphia and San Francisco.

    Sony came under fire for the campaign from city governments, many of which complained the ads violated their own anti-graffiti initiatives and encouraged vandalism. In San Francisco, local residents and artists took matters into their own hands, defacing many of the designs with anti-Sony sentiments and tagging one such ad with "Fony." Sony defended the campaign, stating the marketing was meant to target the "urban nomad."
    The list goes on. More recently, in Vancouver, IKEA started a guerrilla ad campaign where they spraypainted sidewalks with their ads in an identical fashion to what local artists do.

    My main beef with these ads is that these companies have the power to hire huge billboards, newspaper, radio, and t.v. ads... the guerrilla advertising has almost always been for small time businesses that cannot afford bigtime promotion. It has also been a product of local culture... for example, graffiti initiatives to approach businesses about promoting local art.

    Should there be limits to what these big companies can do? I personally don't want to start seeing advertisements in even more intrusive locations. On eggs? In newspaper boxes? We have to have SOME freedom from this crap.

  2. #2
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    Re: Guerrilla Advertising

    Quote Originally Posted by Orius View Post
    The list goes on. More recently, in Vancouver, IKEA started a guerrilla ad campaign where they spraypainted sidewalks with their ads in an identical fashion to what local artists do.

    My main beef with these ads is that these companies have the power to hire huge billboards, newspaper, radio, and t.v. ads... the guerrilla advertising has almost always been for small time businesses that cannot afford bigtime promotion. It has also been a product of local culture... for example, graffiti initiatives to approach businesses about promoting local art.

    Should there be limits to what these big companies can do? I personally don't want to start seeing advertisements in even more intrusive locations. On eggs? In newspaper boxes? We have to have SOME freedom from this crap.
    If it makes my eggs or whatever they are advertising on cheaper, I'm ok with it. If on the other hand they are not paying to spray paint their logos on private or public property I have a problem with that.

    I don't fall for that crap anyway. It usually annoys me enough to not buy their products.
    I was discovering that life just simply isn't fair and bask in the unsung glory of knowing that each obstacle overcome along the way only adds to the satisfaction in the end. Nothing great, after all, was ever accomplished by anyone sulking in his or her misery.
    —Adam Shepard

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    Re: Guerrilla Advertising

    Quote Originally Posted by Orius View Post
    The list goes on. More recently, in Vancouver, IKEA started a guerrilla ad campaign where they spraypainted sidewalks with their ads in an identical fashion to what local artists do.

    My main beef with these ads is that these companies have the power to hire huge billboards, newspaper, radio, and t.v. ads... the guerrilla advertising has almost always been for small time businesses that cannot afford bigtime promotion. It has also been a product of local culture... for example, graffiti initiatives to approach businesses about promoting local art.

    Should there be limits to what these big companies can do? I personally don't want to start seeing advertisements in even more intrusive locations. On eggs? In newspaper boxes? We have to have SOME freedom from this crap.
    I'm sure you can find a source for your eggs that does not sell ad space if it means that much to you. Hell, one of the DP members can give you tips on getting free-range chicken eggs. My guess is they don't sell ads on them.

    .

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    Re: Guerrilla Advertising

    Actually, I have an idea for fetal tattooing as an advertising scheme, and am looking here for backers.

    Since a fetus has no rights, tattooing the forehead of one just before birth for proper remuneration should set up the mother’s retirement nicely. (Not the father, they have no rights either.)

    I envision whole Kindergartens of kids decorated with a profitable rainbow of corporate logos.

    I need to get this idea patented!
    Quod scripsi, scripsi

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    Re: Guerrilla Advertising

    I am willing to sell space on my sexy bod. any takers. A true believer in the free market I'll sell anything for cash!!

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