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http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html said:In September 2006, CBS teamed up with the company Eggfusion to print the CBS logo on 35 million fresh eggs.
Taglines on the eggs included "CSI — crack the case on CBS," "SHARK hard-boiled drama," and "CBS Mondays make 'em go over easy."
In April 2006, Paramount Pictures teamed up with the Los Angeles Times in a bid to promote the action film Mission Impossible: III. The promotion involved placing small music boxes inside 4,500 coin-operated newspaper boxes that, when opened, would play the film's catchy theme song. The premise: Turn an everyday news rack experience into an extraordinary mission.
In 2005, Sony launched a grassroots graffiti ad campaign to promote the release of its new PlayStation Portable device. The company hired local graffiti artists to spray-paint ads depicting cartoonish kids playing with the new video game unit. The ads were featured on the sides of buildings in seven cities across the U.S., including New York, Philadelphia and San Francisco.
Sony came under fire for the campaign from city governments, many of which complained the ads violated their own anti-graffiti initiatives and encouraged vandalism. In San Francisco, local residents and artists took matters into their own hands, defacing many of the designs with anti-Sony sentiments and tagging one such ad with "Fony." Sony defended the campaign, stating the marketing was meant to target the "urban nomad."
The list goes on. More recently, in Vancouver, IKEA started a guerrilla ad campaign where they spraypainted sidewalks with their ads in an identical fashion to what local artists do.
My main beef with these ads is that these companies have the power to hire huge billboards, newspaper, radio, and t.v. ads... the guerrilla advertising has almost always been for small time businesses that cannot afford bigtime promotion. It has also been a product of local culture... for example, graffiti initiatives to approach businesses about promoting local art.
Should there be limits to what these big companies can do? I personally don't want to start seeing advertisements in even more intrusive locations. On eggs? In newspaper boxes? We have to have SOME freedom from this crap.