Try telling an 8 year old boy to USE SOAP in the shower. If he doesn't care about the crud under his nails, on his face or in his crack, he's not gonna care about anything unseen under the foreskin. It's not until you boys start realizing that's something special down there that you acually start taking care of it.
In 1975, the American Academy of Pediatrics (AAP) stated in no uncertain terms that "there is no absolute medical indication for routine circumcision of the newborn." In 1983, the AAP and the American College of Obstetricians and Gynecologists (ACOG) restated this position. In 1999 and again in 2005, the AAP again restated this position of equivocation.