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For anxious members of the Republican Establishment, Donald Trump’s failure to win Monday night provided the first sign in months that reality might return to a race dominated by the reality-TV star. Marco Rubio’s surprisingly strong third-place finish — he trailed Trump by just one percent — strengthened the emerging consensus that the Florida senator will be the one party elites can rally around. “The Washington Establishment’s only chance at a candidate now is Marco Rubio,” a top GOP consultant said. “The only thing that stops Trump or Cruz is a winnowing of the field.”
It says a lot about this year’s upside-down Republican primary that coming in third in Iowa is a victory. But, according to GOP insiders I spoke to Monday night, Rubio’s bronze-medal finish behind Ted Cruz and Donald Trump makes him the victor in the race to break out of the crowded Establishment pack. Having survived his immigration war with Cruz relatively unscathed, Rubio may be emboldened to take on Trump. According to a source close to the campaign, Rubioworld is now arming itself for an assault on Trump. "They’ve done a lot of oppo research. Personal stuff," the source said. "It’s going to be personal to Trump because they know Trump will be personal to Marco.”
http://nymag.com/daily/intelligencer/2016/02/after-iowa-rubio-prepares-to-take-on-trump.html#
I don't know if this strategy of taking on trump on personal issues is going to work for Rubio. The first problem that comes to mind is that this seems out of character for Rubio as a candidate who try's to portray himself as a bright eyed optimist?
More importantly, Rubio is going to be in for a world of hurt when Trump retaliates in kind. Trump excels in personal attacks and Rubio may find himself unable to trade blows effectively.