Specialty plates cost $15 to $25 a year above the standard registration fee.
In 2013, more than 137,000 specialty tags were sold and 1.2 million were renewed, creating revenue of nearly $34 million, according to the Department of Highway Safety and Motor Vehicles.
The money the tags generate goes to charities, such as the Tampa Bay Estuary Program, that are affiliated with the plate’s themes.
“The tag has been absolutely incredible for us,” said Ron Hosler, program administrator, referring to the Estuary Program’s “Tarpon” tag.
It’s made $1.5 million for the organization since 2001, including about $120,000 last year.