That McDonald's Salary Study Gets It Wrong - Restaurant Industry Insight, News and Analysis - July 2013But lost in this discussion is a fundamental misunderstanding of McDonald’s business. The company owns just 20 percent of its restaurants. Most of the $27.6 billion in revenue it made last year came from franchise royalties and rent paid by franchisees. So a researcher can’t simply look at the company’s annual report, calculate the salary number, and then extrapolate that for an entire system. McDonald’s is a totally different business from the one run by franchisees.
It also said their labor cost is 20% which I'm not prepared to believe unless I saw few monthlies.