The laws already on the books grant Internet providers essential monopolies on service. What is being "regulated" by net neutrality is not a free market, but a corporatist nightmare government created. The best solution would be to get rid of the anti-competitive laws that prop up current service providers, but that isn't on the table. The next best solution is net neutrality. Why?
Well why Signup for Comcast's "Xfinity Phone Service" when I can get Vonage, or any of 1000 other Voip Phone providers, at a better rate? Comcast sees this threat, and without net neutrality Comcast can legally drop packets from Vonage, or worse block them completely, eliminating Vonage as an option for consumers. In a freely competitive market, the likelihood of a company getting away with this is slim, as competitors could easily replace it. In such a market, net neutrality laws wouldn't really be needed. But in our corporatist, monopolistic nightmare, that competitive pressure does not exist. Without net-neutrality, it will only get worse.