Seriously though, I hope this can be the start of releasing new films for PPV. I hate theaters because the general public is obnoxious and inconsiderate, and my TV at home has a better picture than movie theater screens. I'd gladly pay the same price to watch it at home, hell, figure in the loss from concessions, I'd pay double to watch it at home.
I'm going to watch the movie but not because of the Sony hack hype. I'm just watching it because I generally like the kind of stuff Seth Rogan is in. I'm sure The Interview will be a fine movie and I'll have some laughs, but the hype is building it up to be some scathing counter-cultural phenomenon that of course it can never live up to.
They actually tried it with Veronica Mars movie release this year. It was released for sale online in iTunes and Google Play in the US and Canada at first and the rest of the world on their own service. The people who had supported the movie in Kickstarter all got a free copy and this was done by a code they could use on the movie company´s own service. This service was utterly horrible and broken. It required multiple sign-ups to different independent services and if you actually managed to sign up (the websites were broken) then they did not talk to each other so you could not get access to the movie. In the end the backers got access via iTunes or Google Play and because of this sales were open up to the whole world, but it showed a massive flaw in the way the movie industry thinks. They want all the profits, but dont want to set up a distribution system and certainly dont want to support systems like iTunes and Google Play since they are seen as the enemy of DVD sales. That is why when you buy a DVD you often get a free digital copy on the movie studios digital platform and not on iTunes and Google Play.
No what the movie industry has to learn.. and the hard way it seems, is that people would rather watch movies like The Interview in the comfort of their own home, and go to the cinema for only the movies that deserve a big screen.