They created awareness for all the wrong reasons.The fact that we are talking about it right now means that their goal of bringing awareness is a success. The fact that the protests have been covered by international media further confirms that they have been successful as raising awareness.
I have no doubt that that's how they look to some. That's not how they look to me though. Unless you can convince me that I should swap my perspective for yours, your perspective doesn't influence mine.
What about all of the ones who didn't ask for a "free pass" on their grades? What about all of the ministers, rabbis and other religious leaders who have held protests after their services? What about all of the lawyers and med students and other workers (including congressional staffers) who have held protests? What about the athletes who have held demonstrates before or during their games while they are working? I guess those don't count. I guess you just ignore those people because it doesn't fit in with your narrative.
Cops who shoot people are not the only problem.
The "Black community" certain has intra-community issues to address. It doesn't make racists like you and the trigger-happy cops who shoot them any less of a problem, though.