US Businesses Scout Opportunities in Cuba << NY Times
Thus begins a torrent of investment that the Cuban regime will, hopefully, find impossible to resist.PepsiCo wants in. So do Caterpillar and Marriott International.
Within hours of President Obama’s historic move to restore full diplomatic relations with Cuba, companies in the United States were already developing strategies to introduce their products and services to a market they have not been in for the better part of 50 years — if ever.
“Cuba is a potential market for John Deere products and services,” Ken Golden, a spokesman for Deere & Company, a leading maker of farm and construction equipment based in Illinois, said by email.
Meanwhile, some left wingers don't like it. They bemoan the possible loss of Cuba's charm with the influx of American corporations. Yes, the continued grinding poverty of the Cuban people is a small price to pay to avoid McDonald's and to maintain the quaint atmosphere of the streets of Havana where no new buildings have been put up in 50 years and existing buildings often have no glass in the windows and no roofs. Where will one go now to see 1950's Studebakers still being used?