In Friday's CNN interview, Lynton went on to say that Sony had not "caved" to the hackers.
"We have not given in. And we have not backed down. We have always had every desire to have the American public see this movie," Lynton said.
Sony exec fires back at President Obama - Dec. 19, 2014
Of course, that narrative is not accurate. From an earlier BBC report:
What's surprised some is why Sony pulled the film completely. It has confirmed there are no further release plans, including on DVD or a VOD launch - which would have helped recoup The Interview's estimated $42m (£27.5m) budget.
BBC News - The Interview: Sony shelves worldwide release
One of the first and most important rules in crisis management is to tell the truth. What would have been acceptable would have been acknowledgement that Sony had acted hastily in a panic and then moved to correct its error. Trying to invent a narrative that it never had intended to cancel the film won't be viable given how widely the hacking incident and Sony's response have been covered. Instead, such attempts will further damage Sony's credibility.
And if they show it on Youtube as many are suggesting, will hackers launch a cyber attack that could shut down our grid, and hence the internet? Too much here that doesn't make sense unless there's a larger agenda in mind. Why should Kim jong un of North Korea care what movies are shown in America's theatres, and who are they to tell us what we can or cannot do? I also find it odd that all this crap is happening now, in the lull right before the new Congress is sworn in. Too convenient,,,, :
The only way to have decent security is for the NSA to control everyone's network, and fortunately, that will never happen.
This is merely a drop in the water of artificial intelligence. Computers are dictating not only government but the will of the people. the greatest demon in the future of mankind is technology. As long as technology expands and madmen continue to rule we will have the formula for the end of the world. The single most powerful light of freedom is now kneeling to technology in the name of safety and that is tragic. We are doomed.
Releasing it commercially "on principle" can lead to unintended consequences, which Sony appears to be afraid of. OTOH, maybe I lack imagination, but I can't see what form retaliation would take or how it could be delivered. If they are afraid of being criticized for making money (even recouping their costs), they should just release it online for free as someone else already suggested. Since I lack imagination and don't have any skin in the game I can think about their options in these simple and clear terms. I'm reminded of an old axiom about science and experimentation, that in theory there is no difference between theory and practice, but in practice there is. Who here would want to volunteer to suffer from any theoretical consequences that turned real?