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Thread: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by DA60 View Post
    Brilliant PR move (cancelling the opening).

    Now millions of people that have never heard of or had no intention of going to see this movie, now want to see it.

    This move will probably make Sony tens of millions of extra dollars in the movie.
    Yeah... I doubt this is a PR stunt. Long explanation coming:

    For a movie to be considered "a success" it needs to make back both upfront budget costs (production) and hidden costs (marketing). Marketing tends to be in the same range as production cost (which most studios don't actually admit) so a movie with a 100 million budget making 200 million is considered a flop. It needs to make over 1.5x of it's entire cost to be a success. Don't believe me? Well, a great example would be John Carter (250 million production) which reported losses of 200 million after earning 280 million. So this movie would need to do 150 million to be considered a success. That sounds like a small number, but it is actually pretty hard to accomplish with a comedy that isn't animated or a sequel. It's even harder to accomplish the longer a movie is kept on the shelf.

    I'm sure you're wondering what this has to do with your statement about PR stunts. The thing is that box office growth is actually a small percentage of a movie's actual monetary pull. Most of the money comes from licensing deals; t-shirts, shorts, product placement, DVD distribution, lighters, underwear, special edition box sets, etc. That's where studios really make their money. A movie that isn't coming out is not generating licensing deals and isn't making as much money as it could be. Furthermore, Holding it back indefinitely isn't good news for shareholders who aren't in the loop.

    So yeah, holding this movie back as a PR stunt is disastrous for a studio that just spent over 80 million producing and marketing this movie.
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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by CanadaJohn View Post
    Good morning 2M,

    That's easy to say, Israelis are protecting their country, their religion, and their way of life. They've only got one of each.

    Sony and movie theaters have lots of movies and potentially dying for one is idiotic and false bravado.

    I hope whomever is behind this can be ferreted out and specifically punished, in addition to the North Koreans who appear to be the instigators. But Sony and the theaters have acted responsibly, considering the threat.
    The only "threat" is to sony's bottom line, which is why the corporate big wigs up there are scared ----less.

    But sony entertainment has also likely bagged a few Congressional pols, and so now NK controls them as well.

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by instagramsci View Post
    This is being taken way too seriously
    The US govt. is in full damage control mode because it knows that sony entertainment controls a large chunk of the US Congress.

    So if NK has dirt on sony, it means NK now controls a large chunk of Congress.

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by Hatuey View Post
    Yeah... I doubt this is a PR stunt. Long explanation coming:

    For a movie to be considered "a success" it needs to make back both upfront budget costs (production) and hidden costs (marketing). Marketing tends to be in the same range as production cost (which most studios don't actually admit) so a movie with a 100 million budget making 200 million is considered a flop. It needs to make over 1.5x of it's entire cost to be a success. Don't believe me? Well, a great example would be John Carter (250 million production) which reported losses of 200 million after earning 280 million. So this movie would need to do 150 million to be considered a success. That sounds like a small number, but it is actually pretty hard to accomplish with a comedy that isn't animated or a sequel. It's even harder to accomplish the longer a movie is kept on the shelf.

    I'm sure you're wondering what this has to do with your statement about PR stunts. The thing is that box office growth is actually a small percentage of a movie's actual monetary pull. Most of the money comes from licensing deals; t-shirts, shorts, product placement, DVD distribution, lighters, underwear, special edition box sets, etc. That's where studios really make their money. A movie that isn't coming out is not generating licensing deals and isn't making as much money as it could be. Furthermore, Holding it back indefinitely isn't good news for shareholders who aren't in the loop.

    So yeah, holding this movie back as a PR stunt is disastrous for a studio that just spent over 80 million producing and marketing this movie.
    Some (probably) North Korean group (who Homeland Security say are not a credible terrorist threat) threatens a theatre or two so SONY shuts down the entire release? Come on now.

    I am not saying the threats were fake.

    I am saying Sony's PR dept. is loving the threats and milking them - brilliantly - for all they can.

    You disagree...fine.
    Last edited by DA60; 12-18-14 at 07:51 AM.

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by Grant View Post
    It would have been interesting to see how many people would have attended despite the threats. My guess it is that it would have been SRO.
    In Texas, anyway. Half the attendees would be there just for the chance of shooting a terrorist.
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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    So I guess this means that nobody gets paid? I think it's weird that NK retaliated by hacking into sony's emails. Like there aren't other things of more importance they could have done or hacked into. I'm sure this terrible looking movie will be leaked and shown anyway... Just not in theatres!

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    My guess is that Sony's capitulation has undermined the deterrence value of any possible cyber countermeasures that might be taken against North Korea's government. Had Sony gone ahead with the film, North Korea's interests in stopping the film would not have been served. On top of that, cyber countermeasures would have inflicted a cost on that regime for its conduct.

    Now, any such measures would be measured against a trade-off, big benefits from Sony's capitulation in exchange for costs that would appear to be modest. Hence, deterrence value almost certainly wouldn't be achieved. In that context, it may now make little or no sense for the U.S. government even to undertake such measures (risk of retaliation for measures that would now have no meaningful deterrence value). Public condemnation and traditional law enforcement may now be the only reasonable approach. I can't overstate how Sony's capitulation has essentially gutted the possible effectiveness of a strategic cyber response against North Korea.

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by DA60 View Post
    Think what you like.
    This is not a statement of belief. I know that's how these things work. A movie being held back is not a PR stunt in any sense of the word because a movie on a shelf, is a movie that isn't making money.

    I am saying Sony's PR dept. is loving the threats and milking them - brilliantly - for all they can.
    I don't think you actually understand that this issue is about far more than a movie. The initial hack involved the release of emails between top Sony executives and producers. A lot of these e-mails have damaged the relationship between Sony and the stars it contracts to work. The most high profile of whom which is Angelina Jolie. Did Sony's PR department plan on burning a bridge with both her and by extension her husband? What about Adam Sandler? Did the Sony PR team plan to burn a bridge with a guy who is in the top 50 highest grossing actors? Again, this is a lot bigger than you think and right now their PR team is in damage control mode with celebrities, producers, directors and their friends.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by solletica View Post
    All corporations think $$ and nothing else (assuming there are no activist shareholders on the board).
    Look at you - the corporate expert.

    No profits = no corporations = no employment.

    Good job.
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    Re: Sony Cancels Theatrical Release for ‘The Interview’ on Christmas

    Quote Originally Posted by CanadaJohn View Post
    Good morning 2M,

    That's easy to say, Israelis are protecting their country, their religion, and their way of life. They've only got one of each.

    Sony and movie theaters have lots of movies and potentially dying for one is idiotic and false bravado.

    I hope whomever is behind this can be ferreted out and specifically punished, in addition to the North Koreans who appear to be the instigators. But Sony and the theaters have acted responsibly, considering the threat. If the movie was distributed and showing and a bomb threat was called in, even for every theater, do you think or expect that authorities would simple say "be brave, keep your seat, we don't believe it". No, they'd clear the theater and investigate and make sure everyone is safe. It's the responsible thing to do.

    And let's be clear, we're talking about businesses here, not government. Businesses cave to political correctness nonsense on a regular basis for far less.
    When we watch one fall victim and do nothing it diminishes us all and erases a bit of our own freedom. Yes, Sony is a business, but the victims were Americans.
    "It's always reassuring to find you've made the right enemies." -- William J. Donovan

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