My point wasn't to complain about having one option - it was an example of how in too many places there IS only one option, so if my ISP started throttling traffic from a site (for example, this one) I don't have a way to say "I'm going elsewhere".
Luckily, as far as I know, my ISP plans to keep net neutrality. It's a good ISP, though small. Not like Comcast and the others that serve the large cities...
In terms of rural broadband, my taxes go for all sorts of projects that don't benefit me. Highways in major metropolitan areas? why do I have to pay for them? they don't benefit me. Pay for your own highways if you're tired of congestion! you chose to live in that area - deal with the traffic or leave!
See how that works?