You know the time is right to take control, we gotta take offense against the status quo
Originally Posted by A. de Tocqueville
The majority of college athletic departments lose money. Football will often make money, men's basketball can, but it makes less, and only 3 schools in the country last I checked even so much as break even on a baseball team. Every single other sport loses money for the AD. The ones most hurt by these types of scandals are the students who weren't expected to exceed and therefore didn't, and those who did exceed who now have the value of their education impacted (though if they excelled while being a student-athlete, they are probably doing just fine for themselves just by nature of the works habits it forced them to develop).
Honestly, until we start setting and really enforcing the expectation that these high-profile players really be student athletes it won't get better. If universities as a group cared, this scandal would impact UNC's accreditation and NCAA membership.