Those on this site I would classify as political junkies. Most independents are not and usually do not pay any attention to elections until a couple of weeks prior. I heard Orman say that he wouldn't vote for either McConnell or Reid to be the leader in the senate. I loved that. My hopes for a true independent in the senate rose. But not now.
Let's face it, the fact is the vast majority of Americans do not follow the candidates closely. I wouldn't call them stupid, it is just there are other things in their life they place a much higher priority on than getting into the nuts and bolts of a political campaign.