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Thread: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a [W:391]

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    McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a [W:391]

    'If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.

    Battling the worst sales slump in a decade and competition from build-your-own upstarts like Chipotle and Smashburger, McDonald’s is expanding a test concept built around ordering via tablet. Just tap on a screen and watch as your burger’s toppings (and calories) pile on, then wait for an employee to bring it over. No human interaction necessary.

    McDonald’s move towards dehumanization, launched as a pilot last winter and expanded across San Diego last week, is part of a larger trend of chain eateries turning tablets into your full-time restaurant buddy: equal parts menu, server and paycheck. Applebee’s, Panera Bread and even airport bars have installed tablets to allow diners to order food or booze without a wait.'


    McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a machine - The Washington Post


    This is what happens when - among other reasons - you start demanding higher pay then your position is worth (like fast food workers demanding $15/hr.).

    If these fast food workers force Congress to adopt a $15/hr. minimum wage? I guarantee you that the above will be the result...automation and mass layoffs.

    It ain't rocket science people - you are VERY replaceable.

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by DA60 View Post
    'If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.

    Battling the worst sales slump in a decade and competition from build-your-own upstarts like Chipotle and Smashburger, McDonald’s is expanding a test concept built around ordering via tablet. Just tap on a screen and watch as your burger’s toppings (and calories) pile on, then wait for an employee to bring it over. No human interaction necessary.

    McDonald’s move towards dehumanization, launched as a pilot last winter and expanded across San Diego last week, is part of a larger trend of chain eateries turning tablets into your full-time restaurant buddy: equal parts menu, server and paycheck. Applebee’s, Panera Bread and even airport bars have installed tablets to allow diners to order food or booze without a wait.'


    McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a machine - The Washington Post


    This is what happens when - among other reasons - you start demanding higher pay then your position is worth (like fast food workers demanding $15/hr.).

    If these fast food workers force Congress to adopt a $15/hr. minimum wage? I guarantee you that the above will be the result...automation and mass layoffs.

    It ain't rocket science people - you are VERY replaceable.
    I'm confused; what does ordering a burger on tablet have to do with minimum wage? This seems a bit of a stretch...

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    From a business standpoint this is a ridiculous move.

    The reason McDonalds's sales are slumping is because they have an inferior product as compared to their competition. 5 Guys, In 'n' Out, and others offer a better burger at more or less the same price.

    If McD's wants to get back their market share they need to go back to their roots and start offering a marginal burger really, really fast. For decades the whole reason people went to McD's is because by the time you finished ordering your meal was on the tray in front of you. Yeah, the burger had been sitting under a heat lamp for 10 minutes and it really wasn't that great but it was also 29 cents and in your hand damned near before you could blink. They don't need specialty burgers and coffee lounges. They just need clean restaurants and lickity split service with the same old mediocre burgers they've always had.

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    How much more "mediocre" can their burgers get? They're already awful and make me sick.
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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by DA60 View Post
    'If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.

    Battling the worst sales slump in a decade and competition from build-your-own upstarts like Chipotle and Smashburger, McDonald’s is expanding a test concept built around ordering via tablet. Just tap on a screen and watch as your burger’s toppings (and calories) pile on, then wait for an employee to bring it over. No human interaction necessary.

    McDonald’s move towards dehumanization, launched as a pilot last winter and expanded across San Diego last week, is part of a larger trend of chain eateries turning tablets into your full-time restaurant buddy: equal parts menu, server and paycheck. Applebee’s, Panera Bread and even airport bars have installed tablets to allow diners to order food or booze without a wait.'


    McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a machine - The Washington Post


    This is what happens when - among other reasons - you start demanding higher pay then your position is worth (like fast food workers demanding $15/hr.).

    If these fast food workers force Congress to adopt a $15/hr. minimum wage? I guarantee you that the above will be the result...automation and mass layoffs.

    It ain't rocket science people - you are VERY replaceable.

    I do like the idea of the tablet due to the fact people can misunderstand.I know there has been more than one occasion I ordered a unsweetened iced tea and got a sweet iced tea.I can see why restaurants would want these tablets. Waiters can't be everywhere at once and customers might order additional food and drinls if they do not have to wait for their waiter who is currently busy at another table. These companies make billions of dollars even after expenses.So they can afford to pay their employees a little more.
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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by DA60 View Post
    [I]'If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.
    ... Have you been to a McDonald's as of late? There are usually 4-5 people working them even at peak hours. 1 on counter, 2-3 cooks, 1-2 people cleaning up the place. Just what exactly would McDondald's gain by firing the skinny girl at the front who earns 8.50 and then keeping on the rest of the staff at $15? Okay, so it's making a much needed improvement that seems reasonable and may be economically based. however to use this as an argument for why minimum wage is bad is kind of ridiculous. It's the 21st century, there isn't a single business out there who isn't looking for ways to one up the competition by incomporating tablets, cellphones and online ordering. This was bound to happen whether or not there was a minimum wage debate, just ask miners, autoworkers and the US steel industry. The non-existence of a minimum wage debate wouldn't have meant much to those who got laidoff by the inevitable introduction of computer software that doesn't need sleep or lunch breaks.
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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by Lutherf View Post
    From a business standpoint this is a ridiculous move.

    The reason McDonalds's sales are slumping is because they have an inferior product as compared to their competition. 5 Guys, In 'n' Out, and others offer a better burger at more or less the same price.

    If McD's wants to get back their market share they need to go back to their roots and start offering a marginal burger really, really fast. For decades the whole reason people went to McD's is because by the time you finished ordering your meal was on the tray in front of you. Yeah, the burger had been sitting under a heat lamp for 10 minutes and it really wasn't that great but it was also 29 cents and in your hand damned near before you could blink. They don't need specialty burgers and coffee lounges. They just need clean restaurants and lickity split service with the same old mediocre burgers they've always had.
    They are already plenty fast. I went through a McD's drive through tonight and I had the food very fast.

    What McD's needs - imo - is cheaper products. That is their edge.

    So, every way that they can cut costs without hurting their service/product should be explored.


    And as for personalized service? Who goes to McDonald's for the service (I am speaking in general her - not specifically towards you)? Virtually no one. They go for cheap, fast, passable food that tastes reasonably good. If their Big Mac is 25 cents cheaper because it is served by a robot - I guarantee you most people would take it over two bits more for the same burger from a human (assuming it is served as fast and tastes the same either way).

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Interesting. I can see this being applied to all sorts of things in the future. Strangely brothels come to mind. Wouldn't that simplify some of those awkward moments.

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by jamesrage View Post
    I do like the idea of the tablet due to the fact people can misunderstand.I know there has been more than one occasion I ordered a unsweetened iced tea and got a sweet iced tea.I can see why restaurants would want these tablets. Waiters can't be everywhere at once and customers might order additional food and drinls if they do not have to wait for their waiter who is currently busy at another table. These companies make billions of dollars even after expenses.So they can afford to pay their employees a little more.
    And if they have fewer of them, they'll be able to pay them more and not effect their bottom line. Really, this is a harbinger of things to come that aren't going to be pleasant for the uneducated and poorly educated among us. There was a time when a strong willing body was enough. We're fast approaching a time when that's not going to be nearly enough.
    The devil whispered in my ear, "You cannot withstand the storm." I whispered back, "I am ​the storm."

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    Re: McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a mach

    Quote Originally Posted by Baralis View Post
    Interesting. I can see this being applied to all sorts of things in the future. Strangely brothels come to mind. Wouldn't that simplify some of those awkward moments.
    There's something very amusing about reading this: "Wouldn't that simplify some of those awkward moments," and glancing over at your avatar.
    The devil whispered in my ear, "You cannot withstand the storm." I whispered back, "I am ​the storm."

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