The 2004 National Annenberg Election Survey is based on telephone interviews which began October 7,
2003 and will continue past Election Day.
The sample of telephone exchanges called was randomly selected by a computer from a complete list of
thousands of active residential exchanges across the country. Within each exchange, random digits were
added to form a complete telephone number, thus permitting access to both listed and unlisted numbers.
Within each household, one adult was designated by a random procedure to be the respondent for the
survey. The interviewing is conducted by Schulman, Ronca, Bucuvalas, Inc.
This report deals with interviewing conducted from Oct. 7, 2003, through September 20, 2004. In that
period 65,047 adults were interviewed, of whom 768 identified themselves as Indians or Native Americans.
In theory, in 19 cases out of 20 the results for these interviews will differ by no more than two percentage
points, up or down, from what would have been obtained by interviewing all American adults. For smaller
subgroups, the margin of sampling error would be higher. (5)