I think this is one of the reason why today we have so many people who identify themselves as independents instead of Republican or Democrat. They dislike both political parties. 25 years ago 72% of all Americans said they were either Republican or Democrat, only 28% identified themselves as independents. Then campaigns changed from being more positive to purely negative. Today according to Gallup, 55% of Americans now say they are Republican or Democrat, 45% say they are independents. The dislike factor is very high for both parties, 60% for one, 61% for the other. It use not to be this way, but this is what all the negative advertising does, it turns off the voters to both parties and makes them hate, but it also get one or the other party their vote, even though it is a vote that just says, I hate you a bit less than I hate the other guy.