“If you've got them by the balls, their hearts and minds will follow.” Theodore Roosevelt quote ???
Or was it LBJ, John Wayne or General James Hollingsworth (CO, 1st Infantry Div) in Vietnam ?
Johnson’s phrase and the philosophy behind it was not universally accepted. For some, the hearts and minds policy was considered a “soft” approach, that control was needed first and that popular support could be addressed afterwards. Win the war and then focus on winning the peace. This was typified by the Green Berets' variation on hearts and minds:
“If you've got them by the balls, their hearts and minds will follow.” -
U.S. Green Berets slogan during the Vietnam War
Bytes: Balls, Hearts and Minds