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Re: Woman fired for Aids Africa tweet.
This is all I read. If you work as Com. Dir. for any company that big, you should really watch what the **** it is you say. Specially when one of your websites caters to a multiracial demographic. Some of the other sites that specifically cater to various races owned by her company: OkCupid, SpeedDate, Meetic, SinglePeopleMeet. This company did the right thing just as A&E did by rehiring Phil Robertson. It erred on the side of caution and played to its audience. Firing this woman, however, puts strong emphasis on what I've been telling people for years. Popularity doesn't matter jack **** in media. Sponsors and demographics do. A&E's Duck Dynasty's demographic are rednecks and people of low income. Firing Phil Robertson will simply make sure they stop watching. This woman on the other hand is an executive. Firing her won't damage the company one bit. It will benefit them because the person they're firing is not a bread winner.
In short, getting fired in the media world depends on highly specific conditions. If you have the right audience, the right sponsors and the right income, nobody will care. If viewers of A&E boycotted by not watching any of A&E's other shows, they'd have a shot at cancelling Duck Dynasty. However, as that is unlikely to happen, the show will remain.
The communications director for the Internet giant that owns popular websites like Match.com, Dictionary.com, and Vimeo has been fired over "hateful statements" in a tweet that came from her account.
This is all I read. If you work as Com. Dir. for any company that big, you should really watch what the **** it is you say. Specially when one of your websites caters to a multiracial demographic. Some of the other sites that specifically cater to various races owned by her company: OkCupid, SpeedDate, Meetic, SinglePeopleMeet. This company did the right thing just as A&E did by rehiring Phil Robertson. It erred on the side of caution and played to its audience. Firing this woman, however, puts strong emphasis on what I've been telling people for years. Popularity doesn't matter jack **** in media. Sponsors and demographics do. A&E's Duck Dynasty's demographic are rednecks and people of low income. Firing Phil Robertson will simply make sure they stop watching. This woman on the other hand is an executive. Firing her won't damage the company one bit. It will benefit them because the person they're firing is not a bread winner.
In short, getting fired in the media world depends on highly specific conditions. If you have the right audience, the right sponsors and the right income, nobody will care. If viewers of A&E boycotted by not watching any of A&E's other shows, they'd have a shot at cancelling Duck Dynasty. However, as that is unlikely to happen, the show will remain.