Go back in 2010? But that's an off-year election, and that tends to draw conservative voters. So I think most groups were looking at 2012.
But in Aug, 2010, Judge Walker made his ruling that Prop 8 was unconstitutional; at that point, it didn't seem the best strategy to spend the money to get an initiative on the ballot when the courts could settle it.
BEFORE the Perry vs Schwarzenegger case, a lot of people in the LGBT community did NOT want to go to the courts, for fear of what the Supreme Court would do. There were groups that did not support the Perry case at first. But it was so strong, and the lawyers were so good, that I think everyone came around to supporting that approach.
But going back to repeal Prop 8 was definitely the plan until the court case happened; but I think the general feeling was 2012 would be better than 2010, and by then it seemed unnecessary.