The U.S. National Reconnaissance Office launched a new spy satellite Thursday evening on mission NROL-39 -- and the new logo and tagline are quite an eye opener.
The new logo features a giant, world-dominating octopus, its sucker-covered tentacles encircling the planet while it looks on with determination, a steely glint in its enormous eye. The logo carries a five-word tagline: “Nothing is beyond our reach.”
Christopher Soghoian, principal technologist and senior policy analyst with the ACLU, raised a quizzical eyebrow at the new slogan.
“Advice to @ODNIgov: You may want to downplay the massive dragnet spying thing right now. This logo isn't helping,” he wrote.
An agency spokeswoman told Forbes that there's a very good reason for the symbol: The octopus is intelligent, and therefore a good emblem for an intelligence agency.