Business have either investors and/or lendors. In order for business to stay viable and grow, investors must continue to invest, and lendors must continue to lend. Returns and/or margins must be met for this to continue, as part of their fiduciary responsibility to the investors and banks. Otherise, investors bail and banks freeze credit lines.
Business have to cut back to maintain margins and meet the demands of Obamacare (and anticipated new tax rates on profits and capital gains).
It's basic math.