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Ok as a minority i didnt find this racists at all, AT ALL. It was obviously HUMOR and nothing else.Picture a grim police line-up with five young African American men in stereotypical "thug" garb, and a goat. That's just the opening shot.
PepsiCo has announced it is pulling its new ad for Moutain Dew after a storm of criticism this week. Social commentator Dr. Boyce Watkins wrote on his blog that the spot was "arguably the most racist commercial in history." He continues, "Mountain Dew has set a new low for corporate racism. Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn't even include the fact that the company has put black men on par with animals."
The one-minute ad (the link is gone in most places but you can still see it by clicking here) shows a badly beaten blonde Caucasian woman approaching the line-up on crutches. A white male warden says, "We got 'em all lined up, nail the little sucker." The goat, in a raspy male voice bullies her with phrases, "keep your mouth shut, I'm going to do ya when I get out," "ya better not snitch on a playa'," and "snitches, get stitches, fool." The woman becomes hysterical and runs from the room. As the ad ends, you can hear her screaming off-screen.
and then if one simply does a little investigation you read this:
thats right you read it correctly, it was created by the leader of a hip-hop group called Odd future (its ODD future they actually got it wrong) who is BLACK and the BLACK MEN in the commercial are part of the hip-hop group.The spot is one of a series featuring an intoxicated goat called Felicia created by Tyler, The Creator — leader of the hip-hop collective One Future. Ironically, AdWeek called an earlier video in the series the "Best Ad Ever."
in my opinion Dr. Watkins is off is rocker! SOme might feel different but i certainly do not. IMO this is not racism.
here is another article with the correction
Controversial Mountain Dew Video Featuring Hip Hop Group Odd Future Denounced as Racist, Sexist | NBC Bay Area
Link to video: http://link.brightcove.com/services/...=2343646607001
What do you think?
DO you feel this is racist?
I liked mashed potatoes