View Poll Results: Do you feel the commercial was racist?

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Thread: Mountain Dew Under Fire for 'Most Racist Commercial in History

  1. #1
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    Mountain Dew Under Fire for 'Most Racist Commercial in History

    Yahoo! Shine - Women's Lifestyle | Healthy Living and Fashion Blogs

    Picture a grim police line-up with five young African American men in stereotypical "thug" garb, and a goat. That's just the opening shot.
    PepsiCo has announced it is pulling its new ad for Moutain Dew after a storm of criticism this week. Social commentator Dr. Boyce Watkins wrote on his blog that the spot was "arguably the most racist commercial in history." He continues, "Mountain Dew has set a new low for corporate racism. Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn't even include the fact that the company has put black men on par with animals."



    The one-minute ad (the link is gone in most places but you can still see it by clicking here) shows a badly beaten blonde Caucasian woman approaching the line-up on crutches. A white male warden says, "We got 'em all lined up, nail the little sucker." The goat, in a raspy male voice bullies her with phrases, "keep your mouth shut, I'm going to do ya when I get out," "ya better not snitch on a playa'," and "snitches, get stitches, fool." The woman becomes hysterical and runs from the room. As the ad ends, you can hear her screaming off-screen.
    Ok as a minority i didnt find this racists at all, AT ALL. It was obviously HUMOR and nothing else.

    and then if one simply does a little investigation you read this:
    The spot is one of a series featuring an intoxicated goat called Felicia created by Tyler, The Creator — leader of the hip-hop collective One Future. Ironically, AdWeek called an earlier video in the series the "Best Ad Ever."
    thats right you read it correctly, it was created by the leader of a hip-hop group called Odd future (its ODD future they actually got it wrong) who is BLACK and the BLACK MEN in the commercial are part of the hip-hop group.

    in my opinion Dr. Watkins is off is rocker! SOme might feel different but i certainly do not. IMO this is not racism.

    here is another article with the correction
    Controversial Mountain Dew Video Featuring Hip Hop Group Odd Future Denounced as Racist, Sexist | NBC Bay Area

    Link to video: http://link.brightcove.com/services/...=2343646607001


    What do you think?

    DO you feel this is racist?
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    Last edited by AGENT J; 05-01-13 at 07:57 PM.
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    Stereotypes are funny when they are done with a little levity. I don't feel that was racist at all. And don't think I didn't see the lady in distress played by a white blonde lady.

    Quote Originally Posted by AGENT J View Post
    Yahoo! Shine - Women's Lifestyle | Healthy Living and Fashion Blogs



    Ok as a minority i didnt find this racists at all, AT ALL. It was obviously HUMOR and nothing else.

    and then if one simply does a little investigation you read this:


    thats right you read it correctly, it was created by the leader of a hip-hop group called Odd future (its ODD future they actually got it wrong) who is BLACK and the BLACK MEN in the commercial are part of the hip-hop group.

    in my opinion Dr. Watkins is off is rocker! SOme might feel different but i certainly do not. IMO this is not racism.

    here is another article with the correction
    Controversial Mountain Dew Video Featuring Hip Hop Group Odd Future Denounced as Racist, Sexist | NBC Bay Area

    Link to video: Player 1 652x367 16:9


    What do you think?

    DO you feel this is racist?
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    No
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    I liked mashed potatoes
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    I'm actually less concerned about the racial stereotype and more concerned about what ****ing idiot thought this ad was a good idea? Who looked at this and thought "Yep, that's an effective ad campaign right there!"

    Because they need to get canned.
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    Racist? No.
    Stupid? Yes....what the hell is the goat all about?
    Will it convince me to but Mt. Dew? No.

    If this was put together by a Hip Hop group then it's just one more thing I don't understand about that genera.

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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    I thought it was very funny. Why this would cause anyone to buy a soft drink...that's more of a puzzle.

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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    I am not where I can watch the video, but I think I can safely go out on a limb and at least say I doubt it is the "most racist commercial in HISTORY". I have seen old Tom & Jerry cartoons more racist than what this describes.

  7. #7
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    interesting i thought this thread for be more active, i guess i was wrong in assuming there'd be at least a collection of people that would think this actually was racist. Minimum, not that i wanted it, but i thought for sure somebody would try to derail it and use this ONE example to show how there is no racism lol

    Oh well im glad when people just agree too, i have no idea what the people against this commercial were thinking though. If i was mtdew/pepsi co. I just get the Group/writer to make a statement tell people to lighten the hell up. lol
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    I doubt it's really racist.

    But what the **** were they thinking?
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    There may yet be hope for us if people actually get the joke and don't make everything larger than life.



    Quote Originally Posted by AGENT J View Post
    interesting i thought this thread for be more active, i guess i was wrong in assuming there'd be at least a collection of people that would think this actually was racist. Minimum, not that i wanted it, but i thought for sure somebody would try to derail it and use this ONE example to show how there is no racism lol

    Oh well im glad when people just agree too, i have no idea what the people against this commercial were thinking though. If i was mtdew/pepsi co. I just get the Group/writer to make a statement tell people to lighten the hell up. lol

  10. #10
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    Re: Mountain Dew Under Fire for 'Most Racist Commercial in History

    I guess the powers that be decided the ad was so evil no one can see it. So I can't comment. The video link won't play.

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