Looks like that one day event didn't help Chick-Fil-A as much as the long term effect hurt them
Chick-fil-A agrees to stop funding anti-gay groups, Chicago alderman says | The Lookout - Yahoo! News
Chick-fil-A, the fast food chain that sparked a firestorm earlier this year after its president made public comments against same sex marriage, has agreed to stop funding anti-gay groups, a Chicago alderman says.
Joe Moreno, the alderman whose opposition of a proposed Chick-fil-A on Chicago's north side helped fuel the controversy, told the Chicago Tribune the company has pledged to include a statement of respect for all sexual orientations in a memo to staffers and has promised that the WinShape Foundations, its not-for-profit arm, would no longer contribute money to groups that oppose gay marriage.
Chick-Fil-A realized that bigotry was going to substantially hurt their long term profits.