To me this is just another instance of government trying to control what women can and cannot do with their own bodies. Breastfeeding a newborn is a huge commitment of time... and contrary to popular believe, babies are not born knowing how to latch on and properly suckle. Frankly, there's a lot for a new mom to learn about breastfeeding, from how to introduce the nipple to the baby, understanding when the baby is nursing properly so milk is flowing and when the baby is just sucking wildly on the tip of the nipple, getting no nourishment. When that happens, the hungry infant becomes frantic and will frequently reject the nipple because its hunger is not being appeased. First-time moms are already nervous about properly caring for this tiny life. They don't need the added pressure of being treated like a junkie if they want to bottle-feed their babies.
During breastfeeding, breasts swell and become painful. Nursing, too, is frequently painful. Nipples can become cracked and raw, making nursing incredibly painful. Women who have to work have to pump milk regularly to assure that there is enough for the caregiver to feed the baby, and will further have to pump milk throughout their work day so they don't have blouses soaked with sticky liquid when the breasts leak. Breastfeeding is a serious long-term commitment, and it's simply not for everyone.
I seriously resent women being discouraged from making their own choice, lectured... scolded, really... and shamed into something that they may be unable or unprepared to do. I breastfed my children because I wanted to, not because the government basically told me I'd be a bad mom if I didn't. This is really outrageous.