And your own example was not "boycotting a business based on owners' employees religion, sexual orientation, race, gender, or creed" and neither are any of those things the reasons why people are boycotting Chick-Fil-A. It is bigoted to boycott for those reasons, except creed. If someone's creed told them to treat others differently, then why is it wrong to boycott them? Those are beliefs. If someone believed that women should not be allowed in public outside the company of a man, but they had no choice but to allow those people in their store, would it be wrong to boycott that person's store because you believe that if otherwise not required by law, they would not allow unaccompanied women into their store?