I have exactly ZERO guilt for my success in life, whether white, black or yellow. Hard work is hard work, and lucky breaks happen for everyone, so these idiots can take their campaign and shove it!
As Zyphlin states (In so many words), the advertising campaign was poorly conceived. Do they really think the rednecks (Sterotyping) will suddenly say OMG, what was I thinking? Do they really think hard working white people will suddenly say, OMG, yeah I had it so good being white, I mean, all those days eating ramen noodles, buming smokes, no car, no money while in college are suddenly going to feel guilty for where they are now?
The problem with all these racist campaigns is that they fail because they assume most of us are racists, when in reality that may have been true one time in the past but today I don't think it's the case. I think most people judge people based off first impressions, not stereotypes, however, I do acknowledge that some of us cannot help but be cautious of stereotypical hoodlum looking people, and that also means white dudes with a bunch of tatoos goatee and wife beater shirts..
I think racism will always exist to some degree as long as stereotyping exists.