Thread: Yahoo fires Bartz as CEO

In an era where people are spending Huge amounts of time on Social networks... looks like she was in the wrong place at the wrong time.
Of course, Yahoo could have had first-mover advantage had it started a social network many years ago.
3 CEOs in 4 years usually does mean there's a fundamental problem.

Yahoo fires Bartz as CEO, names CFO to fill void
Carol Bartz dumped as Yahoo's CEO with 16 months left on contract; CFO named interim leader
Michael Liedtke, AP Technology Writer, On Tuesday September 6, 2011, 9:47 pm

SAN FRANCISCO (AP) -- Yahoo Inc. fired Carol Bartz as CEO Tuesday after more than 2 1/2 years of financial lethargy that had convinced investors that she wouldn't be able to steer the Internet company to a long-promised turnaround.

To fill the void, Yahoo's board named Tim Morse, its chief financial officer, as interim CEO. Bartz lured Morse away from computer chip maker Altera Corp. two years ago to help her cuts costs. Yahoo, based in Sunnyvale, Calif., said it is looking for a permanent replacement.
The shake-up was initially reported by the All Things D technology blog.

Bartz's austerity campaign has helped boost Yahoo's earnings, but the company didn't increase its revenue under her leadership at a time when the Internet ad market has been growing.

Bartz's inability to snap Yahoo's financial funk, along with recent setbacks in an online search partnership with Microsoft Corp. and an investment in Chinese Internet giant Alibaba Group, proved to be her downfall.

Yahoo has now replaced three CEOs in a little over four years.
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Yahoo is going down the tubes.

Their biz is Dead.
China virtually Expropriated their Large asset 'alipay', the moola part of alibaba.
China continues it's WAR on the USA and it's companies.

I use Yahoo everyday and find their email to be great and I like the news they put up on the Home Page. I have even paid attention to the ads and have made purchases based on them.

Yahoo did try the social network thing Yahoo 360/Pulse and Mash but seem to have fallen behind the 8 ball in regards to that. However their email service still works great, granted I personally use google.

Their email service is basically all they have to hang on to. Their search engine market share has declined significantly and their news portion pales in comparison to any other site. These are the three most used features that Yahoo offers. They're going the way of Myspace.

Originally Posted by Councilman

I use Yahoo everyday and find their email to be great and I like the news they put up on the Home Page. I have even paid attention to the ads and have made purchases based on them.

I agree. I use them nearly exclusively for search, I use their fantasy sports and email daily. However, you and I are in an ever shrinking minority.