WWII caused a huge freaking boom. There was full employment everywhere. You might even say there was over-employment because of the infusion of women into the civilian workforce. But when the war ended, we had a recession. Soldiers back in the work force, women getting forced out of their jobs, retraction in industry since they weren't producing war materials any longer. In part to keep the economy going, there was a real push to a consumer economy. It increased employment and people felt they deserved to splurge on themselves after 15 years of depression and war. Plus the universal desire that you want your kid's life to be better than your own. That brings us to the 60's generation. Their parents had to scrimp, struggle and save. They built a work ethic. They were then able to provide an unprecedented living standard to their kids. Who didn't need to struggle. Who had things handed to them on silver platters (compared to the previous generation). If the hippies had to work for their food, etc, then the 60's revolution might not have occurred. They had the luxury to despise the work ethic and their parent's lifestyles because they were still sucking on society's tit.