How successful can this be, knowing that it's already cheap and some people aren't using it?
On the other hand, a lot of women, who already purchased BC, will now get it subsidized without having a premium increase.
At the same time men do not get it but have to pay the same premium.
It's gender discriminatory.
It's a cheap political ploy because women use more medical services than men and are typically more likely to respond to things like this positively, regardless of party affiliation.