- Joined
- Aug 27, 2005
- Messages
- 43,602
- Reaction score
- 26,256
- Location
- Houston, TX
- Gender
- Male
- Political Leaning
- Conservative
As of now, 98 sponsors have pulled their ads from the Glenn Beck Show, and a few of them have pulled their advertising from FOX News entirely. This amounts to about 50% of the ad revenue for Glenn Beck's show. In it's place, FOX News has begun running ads for The Foundation for a Better Life, a non-profit which does not pay for advertising, in order to fill up unsold ad slots for the show.
Note that the graph reflects only up to the end of the third quarter of 2009, but the data has gotten even worse for Fox News since then.
There are 2 aspects to this, that is causing the money drain from the Glenn Beck show:
1) The direct loss of revenue, due to advertisers pulling out.
2) The price per minute of advertising for this time slot also decreases, not necessarily as a result of fewer viewers, which would normally set the price, but due to the effort required to refill those slots, which means offering special deals to companies to advertise. Actually, here is where FOX was able to get a couple of advertisers to break the boycott, and advertise again. However, this still translates into money lost from this slot.
Running extremist programming has its advantages, in capturing a segment of the market, but also has its downside, as witnessed here. Of course, FOX News has the right to run whatever programs it wishes. At the same time, if you adhere to free market principles, advertisers have the right to advertise wherever they wish.
The activists that got the advertisers to pull their advertising from Glenn Beck and Fox News did it without making threats. All they did was point the advertisers to the content of the Glenn Beck Show, and the advertisers did the rest. It is a fact that companies want their products' advertising to be invested in shows which best reflect their values, both personal and corporate. If advertisers are leaving the Glenn Beck Show in droves, then perhaps it is not the fault of the advertisers, or even that of the activists, but in the "core" ethics and values contained in the show that is losing the revenue.
Note that the graph reflects only up to the end of the third quarter of 2009, but the data has gotten even worse for Fox News since then.
There are 2 aspects to this, that is causing the money drain from the Glenn Beck show:
1) The direct loss of revenue, due to advertisers pulling out.
2) The price per minute of advertising for this time slot also decreases, not necessarily as a result of fewer viewers, which would normally set the price, but due to the effort required to refill those slots, which means offering special deals to companies to advertise. Actually, here is where FOX was able to get a couple of advertisers to break the boycott, and advertise again. However, this still translates into money lost from this slot.
Running extremist programming has its advantages, in capturing a segment of the market, but also has its downside, as witnessed here. Of course, FOX News has the right to run whatever programs it wishes. At the same time, if you adhere to free market principles, advertisers have the right to advertise wherever they wish.
The activists that got the advertisers to pull their advertising from Glenn Beck and Fox News did it without making threats. All they did was point the advertisers to the content of the Glenn Beck Show, and the advertisers did the rest. It is a fact that companies want their products' advertising to be invested in shows which best reflect their values, both personal and corporate. If advertisers are leaving the Glenn Beck Show in droves, then perhaps it is not the fault of the advertisers, or even that of the activists, but in the "core" ethics and values contained in the show that is losing the revenue.
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