Neurocinema: The Future of Movies???

Dr_Patrick · 09-23-09, 03:17 PM

So a friend of mine recently collaborated with a bunch of doctors to do an experiment where they got a test subject to go through a brain scan while watching a few scenes from his movie, Pop Skull. Could this be the future of Hollywood test screenings to get a far more accurate account of how an audience reacts to movies? Anyway, they recently did an article and video about it in Wired that I thought would be interesting to discuss:

YouTube - Neurocinema

Quote:

When we sit down in a movie theater and see a film for the first time, we think we know how we react to that film. In reality, we have no clue as to how our brains are actually processing the images we are seeing on screen. Most of what we think we know, is what we’ve been conditioned to know. We know to be scared at the scary parts, laugh at the funny parts and feel sad at the sad parts. Our inability to correctly communicate how films make us feel has skewed focus groups and created a standard template in the film industry as to how to make a movie.

Click here to check out the rest of the article

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