The latest Star Trek movies were fine light sci-fi space adventure movies; they were just bad at being Star Trek movies. Beyond looks even worse in this regard, but Abrams isn't involved, the Fast & Furious guy is.
(But then, Insurrection and Nemesis were just ****ing terrible all around, so they could only go up from there.)
I love Star Trek since I'm 7 years old and don't feel Abrams' style is "not Star Trek".
IMO, it's just limited to one aspect that has always been part of Star Trek from the very beginning. Since 1966, Star Trek has always had action-heavy episodes and episodes with pretty thin stories. "The Doomsday Machine" is a good example for a TOS episode (from 1967 IIRC) that is not much more than space fights and action, but it's one of the fan favorites. So is "Obsession".
So action-heavy, relatively thin stories are really not something Abrams invented, when it comes to Star Trek.
Although I'd say Star Trek has always been more than just that, and so far, Abrams has failed providing other aspects that are just as much at the heart of Star Trek, too. But IMO, that's not his fault, it's the problem of the format:
When you have a tv series with 24+ episodes per season, you can address different tastes, make an experimental episode here and there, or "filler" bottle shows that compensate lack of f/x with good dialogue and acting. Even if the result is not popular, it doesn't matter, because people will turn in again, because "next week, it will be better again".
Producers of multi-million dollar popcorn flicks don't have that freedom. They have to pander to mass appeal, that's part of the job description.
To a lesser extent, even the old Star Trek movies suffered because of that, IMO. Star Trek really is a tv animal. The big screen movies are just nice additions, IMO. The truly good stuff was on the small screen.