"You pay more" is only misleading when taken out of context. It follows the discussion that tax rates for millionaires are going to go down while the middle class will pay up to $2,000 more. Hence, "he pays less, you pay more." There is nothing misleading about that. The add does not say "he pays more in taxes than you." The closest line to that is "chances are, you pay a higher tax rate than him." Again, not misleading.