#1 is by far the most important thing:
Quote:
1. Get a clue: Republicans desperately need to cook up some new ideas and craft an attractive agenda to have any chance of success. Former Massachusetts governor and presidential candidate Mitt Romney says it should be a modern edition of Newt Gingrich’s “Contract With America.”
“It’s critical that our candidates have a very clear set of principles,” Romney says. “If we are ill-defined or, worse, if we’re defined by the failures of the administration or the failure of Congress in the last eight to 10 years, then we’re going to lose.”
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If the party doesn't have a solid base of principles and proposals that we can feel proud to stand behind, it makes it infinitely harder for people to defend their views and win converts among their colleagues. This is how you develop the next generation of donors, policy wonks, and politicians.